Nick Koudas, CEO and founder of Sysomos Inc, sent me a link to an interesting study that was conducted on his website recently about the way NBA Players were using Twitter.
In the study, they broke down the NBA’s team of Tweeters into a variety of categories, which includes the following, amongst others:
And in those first three categories, the Cavaliers top the charts. Shaq is the most popular NBA player – as you might have imagined – and the most popular team as viewed by both having the most other NBA followers, as well as having the most total followers is the Cleveland Cavaliers.
What’s also interesting is that neither Shaq, nor any other Cavalier top the charts in the latter three categories…follow the most people…most active…or NBA players who follow the most other NBA players.
Guess that makes the Cavs the cool kids in school then, no?
Go to Sysomos Inc for the complete details on the study…its worth the read.