Mark Cuban: “He lost a billion dollars in brand equity”

So if you’re the marketing super-power that is LRMR, and you take the biggest swing in “company history” by orchestrating the debacle that was this past summer, how do you respond to critics who say the move cost “your brand” roughly one billion dollars in brand equity?  By critics I mean, how do you respond to Mark Cuban?

Well I suppose nobody’s saying you have to respond to him, but everybody hears him, and nobody’s debating his point.

You see, Cubes is a lot of things, and while he may be best known for killing it on a three episode run through this past season of Entourage, before he became Turtle’s co-star he made a lot of money.  He sold a lot of things.  He built a lot of businesses.  And while it may be easy to say, Cuban’s just saying that because LeBron didn’t go to Dallas, I’d disagree.  Mark Cuban said the following because Mark Cuban – the business man – observed a situation, and thought the following with respect to LeBron’s decision and how it all played out:

From The Dunham and Miller Show on SportsRadio 1310 The Ticket in Dallas on Wednesday:

“Where I think LeBron made a mistake, was in how he did it. I don’t even have a problem that he had the tv show. But it turned out to be the largest public humiliation in the history of sports. He humiliated the organization, he humiliated the state of Ohio , the city of Cleveland. All of a sudden he became a bad guy, he lost a billion dollars in brand equity, give or take a couple bucks here or there. …”

“I told his folks that I think he got bad advice. It’s not about ‘Can he move?’ He can move, he can play for any team. I think he picked the wrong team (chuckles). There’s a team in Dallas that could have used him and that would have been better served but it’s his choice. But the way he did it I thought was just a huge mistake.”

Chuckles aside, it was a huge mistake.  I’m glad Mark said so too because he’s not from Cleveland, he’s not bitter, he’s just saying.  Good luck making that billion back too fellas, and don’t expect me to help.  I stopped drinking Vitamin Water and am looking to buy a new pair of Reebok’s too.  Take that.

Brendan Bowers

About Brendan Bowers

I am the founding editor of I am also a content strategist and social media manager with Electronic Merchant Systems in Cleveland. My work has been published in SLAM Magazine, KICKS Magazine, The Locker Room Magazine,,, and elsewhere. I've also written a lot of articles that have been published here.