Hopes for the new campaign

Young and inexpensive. The 2012-2013 Cleveland Cavaliers. 

The two words certainly have a negative connotation to them, especially when you’re considering them as a part of a formula to win basketball games, but it’s not all black and white. Nothing is that simple in the modern day NBA when it comes to tearing down a team to truly rebuild it again the right way. 

In this young decade Cavs fans have seen both extremes, from the “Don’t take no for an answer, we NEED Antawn Jamison” attitude to well, the last two years. From all-in to ping pong ball watches. As we move closer to the tip off of our 3rd post-decision season we are, in my opinion, smack dab in the middle of the gray area.  Basically they’re saying “let’s take the next step” but with players who themselves don’t collectively total the league mandated salary floor. 

In a league that you have to spend to compete, the fact that taking a next step is even a discussion speaks to the nice job this organization has done over the last few years re-assembling this roster.

So what’s the next step? 

I think the easiest answer would be to make the playoffs but I’m looking at this year a little deeper than that. For example we know what we have. Young talent to develop. A ton of draft picks. Cap space galore. Expiring contracts. Any asset you need to plow ahead in a rebuild we have. The one thing that we don’t have is a buzz. I think that’s the next step. In order to best maximize our assets we have to instill a sense of excitement within the NBA about what the Cavs are building. As we’ve seen, in today’s NBA your organization’s perception not only effects how successful you are in luring free agents but also trade possibilities as well. In the end the players, the key pieces at least, usually hold the cards.  We have all the components to make a blockbuster trade and we have all the space to bring in some marquis players but both become infinitely more difficult if the talent sees the Cavs as an ongoing renovation project.

So how do we create this buzz? 

To nobody’s surprise it begins and ends with winning more games and developing our biggest asset, Kyrie Irving. In the 2012 NBA nothing draws more interest, besides money, than having a player that other players envision themselves playing with. Kyrie turned everyone’s heads at the Team USA workouts to the point where people are penciling him in for the 2016 Olympics and are debating whether or not this kid is going to be an all star this year.  Frankly, that question will be answered by the Cavs as a whole more so than Kyrie Irving individually. There’s little doubt in my mind he has All Star talent but we’ll need to be respectable record-wise for him to get the nod.  Obviously Kyrie is going to be our catalyst when it comes to winning but the Cavs are going to need some other things to fall in line as well.


We need Andy and Booby to stay healthy. This is where we see some huge differences from last year. Andy and Booby are this year’s “veteran leadership.”  Two guys who can still play at a reasonably high level if healthy as opposed to two washed up versions of Anthony Parker and Antwan Jamison. Kyrie is the star but Andy is the glue that holds everything together. Meanwhile Gibson is probably our best perimeter defender and our best 3 point shooter. These two are the last link to the glory days of the franchise. They know what it takes to expect to win every night. They know the pressures of being in the spotlight.  Both are high character guys who can help our young core go through that process.

Speaking of young guys, Dion Waiters has to make some strides early. He doesn’t have to do much to improve our year over year numbers from the 2 spot but if Byron Scott can sell him on focusing on taking the ball to the hoop and staying in shape he could be huge for us this year. Towards the end of last year it was so painful to watch a 19-year old have to do everything for an offense. Nobody else was able to get their own shot or create for others. Waiters has that game in him. He could be a huge upgrade from last year and help us win some more ballgames.

Another big upgrade is simple: The bigs. At least on paper. This group needs to produce to their potential. It looks like the days of watching players that have no business in the NBA playing meaningful minutes could be over.  Andy will start the season healthy and as long as he is he’ll be a double double machine, an outstanding defender, and a good pick and roll option for Kyrie. Tristan will get his chance to play bigger minutes and actually play with Kyrie from time to time as well. If all said is true Tristan has been working his butt off this offseason. If he’s able to improve in the following areas he’ll take a big step in his sophomore season: Ball security in the paint, defensive rebounding, and free throw shooting.

Tyler Zeller is basically the polar opposite of Tristan Thompson, which is why I like him so much. He’s polished and a known commodity. While not overly athletic he gets by on skill and hustle. This team is dying for a pick and pop option to pair with Kyrie or Dion Waiters and Tyler Zeller might just be it. He can also run with those guys as well.  He looks like a good fit on paper. If he can hit that 17 footer with the consistency we’ve seen so far this kid’s going to be RICH. This group looks much more like an actual NBA frontcourt as opposed to the tank assembled cast last year with Andy on the mend.

Can we get 20-25 points out of the 3 spot? Well we’re in our best position to do so since…anyway. I wrote earlier this offseason that resigning Gee was a huge priority and that was accomplished. What wasn’t expected was signing him some competition. Much like some of our bigs these two also have some contrasting styles. Miles is one we may have to live with some ill advised jump shots because he’s one of the few players on this team that can create his own shot. He can play a little defense as well and can guard both wing spots. The thing I like most about him is that he has some experience and has been coached by one of the best in the business, Jerry Sloan.

Frankly, I think Byron Scott will realize that he will absolutely HAVE to have either Miles, Kyrie, or Waiters on the court at all times or we’ll struggle to score. Gee, as opposed to Miles, is a pure SF.  A very good defender and a very limited offensive player in the halfcourt. This team absolutely has to run and hopefully Gee can contribute 10-12 points just by finishing dimes from Kyrie in transition. We need every point we can get from these two while they’re on the court to make up a little of the scoring that left with Antawn.


Byron Scott now needs to produce like Byron Scott. You can sense a different tone from him heading into this season. If you listen to what he’s been saying this preseason it’s clear that he expects much more from this team and based off Scott’s track record we can start to expect more from him as well. He’s a much better coach than 40-108. He was a good soldier suffering through these past two years and now he needs to lead this team to the next step, competing for the playoffs. He got his man in the draft. He has the young star point guard which has been phase one in each of his previous formulas. Most importantly this year he has a training camp and a few days during the season to practice and help this young team come together.

Like I said we need some things to come together in order to make the Cavs relevant again but the potential is there. This fan base has gone through a lot of awful evenings to put this roster together and if it clicks as it can the Cavs will have created some momentum heading into next season’s spending spree.  We need more players thinking about the possibility of playing alongside Uncle Drew and the young bloods in Cleveland if we’re going to take the ultimate step down the road. 

Playing in June.

Brendan Bowers

About Brendan Bowers

I am the founding editor of StepienRules.com. I am also a content strategist and social media manager with Electronic Merchant Systems in Cleveland. My work has been published in SLAM Magazine, KICKS Magazine, The Locker Room Magazine, Cleveland.com, BleacherReport.com, InsideFacebook.com and elsewhere. I've also written a lot of articles that have been published here.

Quantcast