Kyrie Irving makes power assist for Cisco in latest video

Last month, Cleveland Cavaliers point guard Kyrie Irving was spotted shooting hoops with Cisco SVP Rob Soderbery at a corporate event in Las Vegas.

On June 12, a video featuring Irving making a "power assist" for the Fortune 500 company he's now representing was released. I didn't see it myself until yesterday, though, when Irving tweeted it out.

According to my count, that's Nike, Pepsi Max, Foot Locker, Skullcandy, EA Sports and now Cisco that Irving is affiliated with to some extent from a sponsorship standpoint. 

As my Uncle Shawn would say, this makes Kyrie not so much a businessman, but more of a business, man.

Two other notes: 

Big thanks to Ken Carman and CBS Radio 92.3 The Fan in Cleveland for having me on last night. If you missed it, we talked about the upcoming Game 7 scheduled for later tonight as well as the influence my girlfriend has had on the increased amount of Cleveland Indians baseball I've watched this season. 

Later on today, I'll also be joining my buddy Craig Lyndall for the WFNY Podcast. Craig's podcast is awesome on a regular basis and my only hope is that I don't break the streak he has going by my appearance. We'll be talking about Game 7 this afternoon as well, along with whatever else he suggests.

Brendan Bowers

About Brendan Bowers

I am the founding editor of I am also a content strategist and social media manager with Electronic Merchant Systems in Cleveland. My work has been published in SLAM Magazine, KICKS Magazine, The Locker Room Magazine,,, and elsewhere. I've also written a lot of articles that have been published here.